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Our Story

Get to know a little more about our brand, who we are, where we come from and what we believe in...

Our Founder & Designer

As a child I spent every free moment creating outfits on my grandmother’s sewing machine. I was sewing from about 6 years old and could never imagine a future that didn’t involve me and designing. It was all I thought about, I went on to study fashion and started my first job as a designer one week after finishing college. I always knew I would one day have my own label.

After 20 years of working for global fashion brands, those childhood dreams came true with the creation of my brand, Angel’s Face!

“I can’t remember a time when I didn't love fashion.”
Keely Deininger


Building The Brand

I started from my kitchen table, as a busy working mum of three young children, all of whom have now grown up and joined the Angel’s Face team. My aim was to produce just one product exceptionally well, that would get Angel's Face noticed. I came up with our iconic tutu, beautifully packaged in a vintage-inspired hat box.

As Angel’s Face evolved from those small beginnings into an international brand sold in 400+ boutiques in 40 countries, we expanded our range to include everything a little girl could want, tops, t-shirts, leggings, dresses, hair accessories, shoes, knitwear, denim, and coats.


Angel's Face Girls

An Angel’s Face girl is bold, individual, independent, she knows what she wants to wear and how she wants to wear it. She’ll choose her favourite pieces from my collections and wear them her way, mashing up styles, colours and fabrics to create her own unique look. Her style sets her apart from the crowd as she makes magical memories and dreams of her own bright future.
Shop our favourite looks


UK based

UK based

Our offices are located in the beautiful garden of England, Kent

Global Brand

Global Brand

Find our brand in websites, shops and boutiques around the globe

2018 Winner

2018 Winner

Keely is the proud winner of the NatWest 'Every Woman' 2018 award

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