With over two decades of experience in fashion design, I set out to create something extraordinary.
A collection that makes girls feel both free and beautifully confident.
Our Story
Building The Brand
I started from my kitchen table, as a busy working mum of three young children, all of whom have now grown up and joined the Angel’s Face team. My aim was to produce just one product exceptionally well, that would get Angel's Face noticed. I came up with our iconic tutu, beautifully packaged in a vintage-inspired hat box
As Angel’s Face evolved from those small beginnings into an international brand sold in 400+ boutiques in 40 countries, we expanded our range to include everything a little girl could want, tops, t-shirts, leggings, dresses, hair accessories, shoes, knitwear, denim, and coats.
Our Founder & Designer
As a child I spent every free moment creating outfits on my grandmother’s sewing machine.
I was sewing from about 6 years old and could never imagine a future that didn’t involve me and designing. It was all I thought about, I went on to study fashion and started my first job as a designer one week after finishing college.
I always knew I would one day have my own label.
After 20 years of working for global fashion brands, those childhood dreams came true with the creation of my brand, Angel’s Face!
“I can’t remember a time when I didn’t love fashion.” -Keely Deininger
Angel's Face Girls
An Angel’s Face girl is bold, individual, independent, she knows what she wants to wear and how she wants to wear it. She’ll choose her favourite pieces from my collections and wear them her way, mashing up styles, colours and fabrics to create her own unique look. Her style sets her apart from the crowd as she makes magical memories and dreams of her own bright future.
Our Creative Process
Step 1: The Spark of an Idea
Every collection begins with hundreda of sketches. I start by exploring the season’s trending colours, discovering new prints I’m drawn to, and gathering inspiration from everywhere. From these first ideas, I begin carefully building the story of the collection, piece by piece.
Step 2: Bringing Designs to Life
Next, we create our first samples. This is always the most exciting moment, seeing my sketches transform into real garments. Once the samples are approved and perfected, we begin planning a photoshoot inspired by the spirit of the collection.
Step 3: Styling Through Trinity’s Eyes
My daughter, Trinity, plays a special role in every collection. She reviews the pieces and helps style the shoot, bringing her fresh, creative perspective. Most importantly, we listen to feedback from our little models. They are always our most honest (and best!) critics.
Step 4: Sharing with the World
We then present the collection to our beautiful boutiques and stockists around the world. Each store carefully selects the pieces that feel right for their customers. Once our partners have viewed and chosen their favourites, the collection is finally ready to launch online - for you and your little angels to enjoy.
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Family Owned
After a 20-year career in fashion design, our founder, Keely, started from her kitchen table as a busy working mum of three young children, all of whom have now grown up and joined the Angel’s Face team.
Exclusivity
Angel's Face is an exquisite collection made up of small production runs. We take pride in designing pieces that look and make girls feel special.
Contact Us
Have a questions? Email us at
Customerservice@angels-face.co.uk
Follow us on Instagram
@angelsfaceofficial
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