Dive into the story behind our family run business and learn more about what inspired us to create the Angel Face world.
Our Story
Building The Brand
I started from my kitchen table, as a busy working mum of three young children, all of whom have now grown up and joined the Angel’s Face team. My aim was to produce just one product exceptionally well, that would get Angel's Face noticed. I came up with our iconic tutu, beautifully packaged in a vintage-inspired hat box.
As Angel’s Face evolved from those small beginnings into an international brand sold in 400+ boutiques in 40 countries, we expanded our range to include everything a little girl could want, tops, t-shirts, leggings, dresses, hair accessories, shoes, knitwear, denim, and coats.
Our Founder & Designer
As a child I spent every free moment creating outfits on my grandmother’s sewing machine.
I was sewing from about 6 years old and could never imagine a future that didn’t involve me and designing. It was all I thought about, I went on to study fashion and started my first job as a designer one week after finishing college.
I always knew I would one day have my own label.
After 20 y ears of working for global fashion brands, those childhood dreams came true with the creation of my brand, Angel’s Face!
“I can’t remember a time when I didn’t love fashion.” -Keely Deininger
Angels Face Girls
An Angel’s Face girl is bold, individual, independent, she knows what she wants to wear and how she wants to wear it. She’ll choose her favourite pieces from my collections and wear them her way, mashing up styles, colours and fabrics to create her own unique look. Her style sets her apart from the crowd as she makes magical memories and dreams of her own bright future.
Our Creative Process
The Creative Process
Explore the creative process - from sourcing the perfect fabrics and sketching initial designs to receiving our final samples and capturing the magic on set
Hand Drawn Sketches
Our designer Keely begins with hand drawing each piece of the collection. Once the sketches are finalised, they are then sent off for samples to be created.
The Creative Process
Explore the creative process - from sourcing the perfect fabrics and sketching initial designs to receiving our final samples and capturing the magic on set
Hand Drawn Sketches
Our designer Keely begins with hand drawing each piece of the collection. Once the sketches are finalised, they are then sent off for samples to be created.
Step One
Step Two
Step Three
Step Four
Family Owned
After a 20-year career in fashion design, our founder, Keely, started from her kitchen table as a busy working mum of three young children, all of whom have now grown up and joined the Angel’s Face team.
Exclusivity
Angel's Face is an exquisite collection made up of small production runs. We take pride in designing pieces that look and make you feel special.
Contact Us
Have a questions? Email us at
Customerser vice@angels-face.co.uk
Follow us on Instagram
@angelsfaceofficial
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